Can you be creative? You use your mother tongue every day and yet you're not a poet. Do you have to be an artist to use visual language? Why not make it an everyday tool that comes naturally to you at work and at home? A good balance between words and images is the key to optimal communication. Visualising helps to make the subject more real and relatable, focuses discussions, shares and aligns visions and values, engages and, of course, you'll have have fun.
Design thinking is an agile, collaborative problem-solving method based on understanding user needs. From the immersion phase to the prototyping phase, I accompany your sprints, step by step. Visual tools are key in this method for developing empathy with users, mapping their journeys, brainstorming and integrating. I am be particularly keen to work with you if you develop products that are compatible with the circular economy and have a neutral or positive ecological impact.
You may object that "I'm rubbish at drawing" or "I'm not creative". My reply is: "Everyone can draw."
As Dan Roam demonstrates in his best-selling book The back of the Napkin: "all drawing is a combination of simple shapes" and this means lines, circles, squares, triangles.
Since 100% of children are creative, the seed is already in you. I'll help you break through your mental barriers and better understand the creative process.
This intense yet fun workshop will unlock your creative potential, develop your ability to translate your ideas into images and explore how to apply visual tools in a realistic and structured way in your day-to-day professional life.
Next public workshops in 2025 (dates can be adapted according to participants' constraints):
Lausanne, Thursday 12 and 26 June
Lausanne, Tuesday 18 November and 2 December
Contact me to organise a tailor-made private workshop for your company or to register individually for a public workshop.